Emilio Benítez Presta · Barcelona

I connect people,
business and ideas.

Marketing, customer experience and delivery. I turn business needs into coordinated action with multidisciplinary teams.

Explore my work ↓LinkedIn ↗
INTERNATIONAL EXPERIENCEUnited AirlinesINGSEAT | CUPRABuenos Aires City GovernmentMenarini
01 / Selected work

Connecting
ideas with execution.

A look at the projects, people and processes I have brought together throughout my career.

FEATURED CASECRM & LoyaltyCampaign delivery

United Airlines.
From brief to launch.

Coordinating email campaigns for MileagePlus and its partners, working from Wunderman Thompson in Argentina for the US market.

The context

A high-volume operation with ten Project Managers and specialist copy, design, development and audience teams. Every campaign required close coordination between the commercial brief, production and approvals.

My responsibility

As a delivery Project Manager, I connected the account executive with production: translating briefs into actionable instructions, coordinating each stage and managing feedback through to scheduling the send in Oracle Responsys.

01 / UNDERSTANDTurn the brief into clear instructions.
02 / COORDINATECoordinate copy proposals and approvals.
03 / CONNECTCoordinate design around the approved message.
04 / REFINEManage feedback and revision rounds.
05 / PRODUCECoordinate the handover to email development and send preparation.
06 / LAUNCHSchedule the campaign in Oracle Responsys.
My contribution to the process +

I kept work moving across disciplines and maintained communication between the client and the team. My contribution was turning a business need into a live campaign by coordinating the decisions and approvals needed at each stage.

Specialist teams owned copy, design, development and audience preparation. I was responsible for coordinating delivery and scheduling the launch.

INGCustomer JourneyLife insurance

ING. Connecting the digital journey with business decisions.

As a Customer Journey Expert through Amaris, I helped review digital life insurance journeys, focusing on their connection with the mortgage process and communications for the bank’s existing customers.

The challenge

The team aimed to make it easier for customers to progress through digital channels and reduce the need for telephone assistance. This meant aligning business, Legal and insurance partner NN across a journey with responsibilities shared among several teams.

My contribution

I helped map workflows in Miro and reviewed screens created by the partner’s design team in Figma. I reviewed steps, messages and notices with the relevant stakeholders and relayed feedback between the teams involved.

From workflow to screen

I mapped journey stages and helped review screens and messages, including pop-up notices, to align the proposed experience with the requirements of the teams involved.

In-app communication

I prepared marketing briefs for insurance communications within the app and online banking, aimed at the bank’s existing customer base.

How my role connected the teams +

My role focused on connecting stakeholders, documenting workflows and coordinating reviews. This included insurance partner NN, its design and technology teams, and the bank’s internal departments.

The work focused on workflows and proposed screens. Specialist teams owned design and development. Reducing calls was a project objective; it is not presented here as a measured outcome.

Workflow mapping · MiroScreen reviews · FigmaPartner coordinationCommunication briefs
02 / Professional experience

Different industries.
A perspective that connects.

2026

ING

Through Amaris · Product Owner / Customer Journey Expert

Reviewing life insurance journeys and in-app communications, coordinating with Legal, Compliance and UX.

2026

Menarini

Through Amaris · Project coordination

Coordinating Documentum-to-Veeva Vault and QAD-to-SAP migration initiatives with consultants and stakeholders across several countries.

2023–2025

SEAT | CUPRA

Through Maswer · Quality project management

Working with SAP COPS, audits and coordination across R&D, testing and quality teams.

2021–2023

United Airlines

Wunderman Thompson · Project Manager / Delivery

Managing the production and launch of loyalty email marketing campaigns for the US market.

2018–2021

Buenos Aires City Government

Digital Product Owner

Working on digital products, tracking performance indicators in Power BI and supporting cloud migration projects.

2015–2018

iVirtual

Project Manager / Digital Marketing Manager

Managing digital marketing projects, campaigns, CRM and websites, connecting business needs with delivery.

03 / About me

Understand the business.
Listen to the customer.
Move the team forward.

I hold a degree in Advertising and bring more than ten years of experience across marketing, digital products and project management.

My experience spans agencies, financial services, automotive and the public sector. I enjoy working where customer understanding, value communication and team coordination lead to concrete action.

Based in Barcelona, I am looking for my next opportunity in Product Marketing, marketing and customer experience within an international environment.

Native SpanishEnglish C1Scrum Master
04 / Next chapter

Looking to connect
business, customers and teams?

Let’s talk ↗My LinkedIn profile ↗